Life Magazine

Graphic Design & Art Direction

Brief: Develop a magazine pre-read for a client selling a product of a highly sensitive subject matter. This book was sent ahead as a pre-read that was printed and placed on the client’s airplane before flying out to hear pitches.

Treatment: Showcasing humanity by pulling imagery that aligns with the idea that loved ones and family members are not to be discarded in difficult times. The pitch was designed in the style of LIFE Magazine to invoke a sense of familiarity and warmth. Updating the classic LIFE logo by using the client’s color palette.

Tools: Photoshop & InDesign

* Due to the sensitive nature of the original content and to protect client privacy, all identifying information has been scrubbed and replaced with placeholder text.